ABOUT US
Our Mission
All About Butter is a brand and symbol that encapsulate three purposes intended by the founder:
Purpose #1
The passion to bake anything using butter. The All About Butter house product that started the word of mouth endorsements is the Butter Cake. From the butter cake first and original product, the All About Butter then developed the Rose Pineapple Tart (an innovation) that has the melt in the mouth buttery freshness and aroma of a great pineapple tart. The passion to create great food out of butter continues as new butter based products are rolled out to meet the butter lovers expectations.
Purpose #2
The passion to help the less fortunates in the world by raising funds for them through the participation of charitable events and from sales of these butter products. However, the ability of a person to help is always restricted by the financial constraints and given the limitations, the impact to help will be insignificant and not sustainable. All About Butter is created for the purpose to overcome this constraint. All profits from the sales of butter cakes and pineapple tarts will be used for donations. More importantly, this will allow for more sustainable funding for charitable undertakings in the long term.
Purpose #3
The passion to work jointly with charitable organizations and people for a greater common cause of helping the less fortunate people in the world. All About Butter will strive to work with them by contributing its butter products for collaborative fund raising that are jointly undertaken in a broad scope of organizational and corporate social responsibility activities.
Who Is All About Butter
All About Butter is a group of professionals in a family who loves cooking and tasting good food. This organisation is founded by Angie Liew, with the desire to create great pineapple tarts and butter cakes as an economic basis and as a sustainable platform to raise funds for helping the less fortunate people in many parts of the world. The group now wants to garner all the resources, contacts and knowledges available around them to mobilize this mission in a more sustainable way through business undertaking of All About Butter as a corporate entity that function through generating profit for charitable causes.